On the subject of apps that use promoting to make cash, diversification is the important thing. This implies mixing user-initiated advertisements, comparable to award-winning movies, and system-initiated advertisements, comparable to interstitial advertisements and banner advertisements, to maximise your promoting income.
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Nearly all of banner demand is stuffed by manufacturers and companies, so serving banner advertisements is a good way to show your app visitors to manufacturers and enhance income. On this article, Development Technique Supervisor at ironSource, Rotem Weinberg, shares the most effective practices to ensure your banner advertisements generate probably the most income on your app whereas preserving a constructive consumer expertise.
Set the correct refreshing time on your app
Cellular banner advertisements are usually displayed on the highest or backside of the display, sticking to the display in the course of the consumer session. Because the developer, you may set the frequency during which the banner content material refreshes to point out a brand new commercial.
There is no such thing as a one-size-fits-all method to this: in some apps, setting the refresh time to each 30 seconds may very well be efficient in growing ARPDAU by maximizing publicity, whereas in different apps an extended refresh time may make sense. Basically, the refresh time ranges from 25 seconds to 2 minutes.
In the meantime, in case you have an app with longer common play classes, you’ve gotten the posh of having the ability to experiment with each quick and lengthy refresh occasions. The bottom line is to A/B take a look at incessantly, measuring the affect of various refresh occasions in your KPIs like eCPM, ARPDAU, and retention.
Take a look at totally different banner sizes
The scale of your banner advertisements can have a direct affect on their total efficiency. The usual banner dimension of 320×50 is mostly used. This takes up minimal actual property on-screen, which is a plus for the consumer expertise.
Whereas commonplace banners are nice, publishers might discover larger CPMs on ‘MREC’ implementations, that are 250×300 Medium Rectangle banners which might slot in many menus and screens by the consumer session.
There are a number of sizes to select from, nonetheless, and it is also attainable to create customized sizes. The important thing as at all times is to A/B take a look at – you are able to do that with the A/B testing suite on ironSource’s mediation, which presents analytics reporting so you may actually drill down into your KPIs to optimize successfully.
Take a look at the singleton method
An usually efficient strategy to enhance income out of your recreation’s banner advertisements is to make use of the singleton method – which refers to conserving the identical banner in place all through the app expertise.
For instance, should you serve the consumer a banner advert on the sport’s homescreen, ensure that this advert follows the consumer at the same time as they depart the homescreen and start navigating by new pages within the recreation.
Retaining your banner advertisements ‘sticky’ utilizing the singleton method helps enhance income as a result of it maximizes consumer publicity to a particular advert. Usually customers will scroll proper previous a banner or pay minimal consideration to it initially, but when it follows them across the recreation there’s a higher probability of them noticing it, partaking, and in the end producing income for you.
Use in-app bidding
To maximise the income your banner advert area generates, be sure to’re utilizing in-app bidding. Bidding works as an public sale, with advert networks bidding in actual time to serve advertisements in your recreation. This maximizes demand from advert networks to fill your banner advert area, growing the income you earn per impression.
As well as, bidding is a largely automated course of, eradicating the burden of time-consuming handbook waterfall optimization. With the appreciable time this protects, you may focus your efforts on perfecting your banner placement technique and consumer expertise – A/B testing issues just like the refresh time, banner dimension, and the singleton method.