App Rating for Android & iOS

Apps & Games Ratings on Google Play & iOS Store: Supplier, Strategies, Tech and Industry News.

6 ways to optimize UA with iOS 15 SKAdNetwork

sussus amongus

In June 2021, Apple introduced that iOS 15 will present a brand new alternative to gather efficiency knowledge from apps with SKAdNetwork (SKAN) – now, builders can get a replica by configuring NSAdvertisingAttributionReportEndpoint into the app’s plist The successful reply. Because the whole reply to all advertising and marketing channels is totally clear, builders can alter their methods for the brand new SKAdNetwork period and optimize UA in actual time.


Table of Contents


So why is that this so ground-breaking? Beneath Apple’s ATT framework, entry to cross-app knowledge is restricted. Builders can find out about their advertising and marketing efficiency by way of postbacks which are anonymized utilizing mechanisms like privateness thresholds and anonymization timers. Since postback knowledge now offers a very powerful insights into your app’s advertising and marketing efficiency, extracting as a lot info from it as doable is essential to proceed analyzing and optimizing your UA exercise.

For instance, common SKAN reporting from ironSource lets any developer working their UA on the platform combine a easy endpoint to gather, confirm, and analyze postbacks – saving you the technical trouble of constructing a devoted endpoint from scratch. Right here, Yevgeny Peres, VP Progress at ironSource, shares 6 methods to optimize your UA with iOS 15’s SKAdNetwork.


6 methods to optimize UA with iOS 15 SKAdNetwork

1. Analyze SKAN adoption for every UA channel

Your aim is to run campaigns on channels which have 100% SKAN adoption – that approach, you’re in a position to precisely analyze efficiency and maximize postback knowledge. To do this, you must constantly be checking on adoption charges by monitoring the quantity of postbacks throughout UA channels and the share of voice on every – a low quantity of postbacks signifies a scarcity of readiness for SKAN. In the event you determine any lagging UA channels, get in contact with them to grasp and resolve points.

Your aim is to run campaigns on channels which have 100% SKAN adoption – that approach, you’re in a position to precisely analyze efficiency and maximize postback knowledge.


2. Know the SKAN model every channel is working

With every new model of SKAN, builders get better insights and capabilities – that’s why it’s vital in your UA channels to remain updated. For instance, model 2.2 of SKAN lets you see view-through attribution (VTA) info per channel. In the event you see {that a} channel is working under 2.2, they technically can’t provide this worthwhile knowledge, which can make optimization tougher.


3. Analysis privateness thresholds

Conversion worth and supply app are important values in analyzing and optimizing your UA efficiency. Apple utilized a mechanism generally known as a “privateness threshold” to guard the anonymity of the info, so you must meet this threshold to obtain the values.

It’s vital to determine the channels not assembly the privateness threshold and make selections accordingly that allow you to have a most understanding of your campaigns’ efficiency. To take action, take a look at the share of postbacks in every channel that doesn’t embrace conversion values or supply apps.


4. Visualize tendencies and reporting

For the primary time ever, Apple enables you to see the place your customers are coming from throughout all of your UA channels. Utilizing ironSource, you’ll be able to filter this postback knowledge into quite a lot of granular breakdowns, like date, supply app, and conversion values, after which visualize these knowledge factors with simply digestible charts and graphs. With this info at your fingertips, it’s simpler to optimize campaigns and construct out your UA technique.


5. Export uncooked knowledge

The flexibility to export the info is a part of the bigger dedication to transparency that the brand new SKAN setting offers to builders. You’ll be able to export knowledge straight frequently and use it to again up vital info as you troubleshoot a difficulty or share efficiency metrics and insights amongst your group to remain in sync.


6. Ahead your knowledge to your individual BI-stack and MMP

Completely different SKAN options provide distinct advantages for optimizing UA – selecting only one endpoint to obtain successful postback knowledge might imply lacking out on a bonus. So select an endpoint that permits you to ahead knowledge to all of the related events, like your MMP and BI-stack. This ensures you’ll be able to proceed to trace and confirm UA efficiency internally and throughout a number of companions, with out having to pick out only one as your endpoint and danger shedding the advantages that different options provide.


The way to get began with common SKAN reporting from ironSource

Need to begin making the most of these 6 capabilities of SKAN? Choose ironSource as your endpoint. Right here’s learn how to do it:

  • Choose information.plist within the mission navigator in Xcode
  • Click on the add (+) button subsequent to a key within the property listing editor – press return
  • Kind the important thing title: NSAdvertisingAttributionReportEndpoint
  • Select “string” from the pop-up menu within the Kind column
  • Kind the next URL:

Take full benefit of the transparency that the iOS 15 replace offers with an answer that removes the operational overhead out of your plate and allows you to optimize UA efficiency in real-time.

Leave a Reply