One query that I get steadily is:
“Does content material advertising work for apps?”
My reply is at all times:
“That relies upon.”
Table of Contents
On this submit, I’ll present you 6 examples of apps which can be doing an incredible job with their content material advertising and what you possibly can study from them. However earlier than we get into that, let’s check out when content material advertising will and received’t assist your app.
WHEN CONTENT MARKETING DOESN’T WORK FOR APPS
Like we point out on this submit, you want a web site on your app. That’s a given. Nonetheless, should you select to start out doing content material advertising or not, might be decided by a number of elements.
They’re largely associated to timing…
First, will content material advertising divert valuable sources away from product improvement?
The underside line is that should you don’t have a product, then you don’t have anything to market. So earlier than you get wrapped up in some fancy social media advertising technique, ask your self when you’ve got one thing to ship.
If the reply isn’t any, then go work on that first. After you have your MVP, then you possibly can crank up the advertising machine.
That is very true in case you are actually, actually good at improvement. You might be good at content material advertising too, however I very not often see people who find themselves good at each.
Stick with what you’re nice at and discover another person to do the remainder.
Second, do you may have a plan?
When you don’t know the way you’ll strategically assault your content material advertising, then you definitely shouldn’t begin.
The kiss of loss of life is:
“I hear _______ is working very well proper now.”
That’s going to make your content material advertising horrible as a result of you’ll change advertising technique each time you learn a brand new “” article.
Begin with the fundamentals.
Get your weblog setup and crank up your Fb web page, Google+, Twitter account and YouTube channel.
That’s all you want for now.
Then, research what’s working for you and different apps like yours.
Third, is it price placing within the time?
Lastly, think about your targets.
If you’ll promote your app within the close to future, content material advertising won’t be price it. Content material advertising is a marathon and should you aren’t able to be in it for the lengthy haul, you’ll in all probability surrender earlier than you begin to see success.
Don’t count on to see outcomes for 6-9 months.
…and that’s in case you are good.
WHEN CONTENT MARKETING IS TOTALLY WORTH IT
Buuuut…when you’ve got a stable product, you’ll maintain your app round for awhile and you’ve got a plan, then it’s best to completely get into content material advertising.
It is without doubt one of the least expensive and most sturdy types of advertising on the market. When you create high quality content material (and have just a little luck), a few of your content material can herald downloads for years to come back.
Keep in mind, assuming that you’ve got a high quality app that fulfills a real want, then it isn’t doable to have a boring app. It’s the advertising that’s boring.
These examples offers you some concepts on what kinds of content material work finest…
1. MINECRAFT – YOUTUBE
The Mojang YouTube channel is an efficient instance of content material that brings out the human aspect of an app. Let’s break it down and concentrate on a few issues that they’re doing effectively.
I feel that probably the most attention-grabbing factor that Mojang is doing on YouTube is posting movies of their stay occasions. Certain, their sport footage is nice and a few would say, obligatory.
Nonetheless, seeing gamers ask questions on upcoming options and get behind the scenes info is admittedly enjoyable and interesting.
Additionally, you will discover that since they maintain all of their content material underneath their firm title, as an alternative of making a channel for every sport, all the video games profit from the mixed site visitors. It’s a great technique, when you’ve got a number of apps in the identical class.
…and sustaining a number of channels is usually a ache!
2. LUMOSITY – GOOGLE+
Google+ has some search engine marketing worth, however that’s about it. The social media platform has by no means actually taken off, as a consequence of many restrictions that Google has positioned on it.
However since most manufacturers aren’t taking note of it, that might imply extra alternative for you. Take Lumosity for instance.
They do an awesome job of posting lovely footage and brief, attention-grabbing verbiage concerning the app and mind coaching. Their posts typically recover from 100 +1s and dozens of shares and feedback, which is uncommon for Google+ Pages.
3. FITBIT – BLOG
Now let’s check out a health app. Content material advertising for a health app ought to be a slam dunk. Good wanting folks in tight clothes, figuring out…proper?!
…or if you wish to go the extra respectable route, then you possibly can submit exercise suggestions, well being research, recipes and success tales.
The Fitbit weblog does the latter. They’ve a extremely good mixture of well being associated content material, I’m tremendous impressed.
No matter what sort of app you may have, I might advocate testing their weblog, simply to see how they strategy content material advertising. They not often brag about how good their product is (or how cool they’re).
As a substitute, they supply helpful content material that helps their audience. That’s the way it ought to be achieved!
That is one in every of my favourite tales:
4. CALM – INSTAGRAM
I’m typically in opposition to Instagram content material that’s primarily quotes and clever sayings, however on this case it really works. It suits in with the model and the oldsters at Calm have a great mixture of peaceable surroundings and pleasant reminders.
…they usually put a pleasant little watermark on most photographs. Very effectively achieved!
So in case you are racking your mind to provide you with intelligent content material, typically you simply should step again and maintain it easy.
Right here’s one in every of my favorites:
It’s okay to decelerate. Benefit from the current second with ALL of your senses…
A photograph posted by Calm (@calm) on Apr 1, 2016 at 2:32pm PDT
5. CLASH OF CLANS – FACEBOOK
Yeah, CoC is an incredible sport. Yeah, they do a great job with their content material advertising.
That has been highlighted in lots of weblog posts earlier than.
However let’s look just a little deeper.
[tweet_box design=”box_03″]One cool factor on the Conflict of Clans Fb Web page is the Fan Artwork Uploader tab. [/tweet_box]
This retains followers concerned and offers the Supercell advertising workforce new content material on a silver platter. They will apply it to any of their social media channels and it’s a type of social proof.
Granted, you in all probability should have an enormous sport for this to work. However should you do, this may be an effective way to get content material.
Additionally think about different issues you possibly can add to Fb Tabs in your Web page. To do that in your Fb Web page, you should utilize a Fb app like WooBox.
6. RUNTASTIC – PINTEREST
Runtastic has a household of health apps that do all the pieces from assist you monitor your working, that can assist you get six pack abs. Their at present had 21 boards at one level, centered on completely different goal audiences.
My favourite one is the recipes board:
There are extra ladies than males on Pinterest, so you’ll discover that their content material is closely skewed in that route. Pinterest is not going to be efficient for all apps, however should you do have an app that lends itself effectively to thrilling footage, then it’s best to give it a attempt.