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5 Apple TV App Marketing Tips

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Research present that smartphone possession is already fairly saturated in most Tier 1 nations and everyone knows that apps rule on cellular. However the place else have apps not taken maintain but? There may be nonetheless plenty of debate as to if there may be truly a battle for apps on our wrists. Smartwatches will most likely by no means be as prevalent as smartphones, however they do fill a sure area of interest.


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Nevertheless, there may be one app battleground that’s nonetheless very a lot up for grabs…the lounge. On this put up we are going to present you the way Apple has already established a agency foothold, how one can get began with creating Apple TV apps, and what you are able to do to make your apps a hit.



In line with a examine performed earlier this 12 months, the common grownup within the US watches 5.5 hours of video content material, per day. Of this, about 4.25 hours of that is spent watching TV.

That’s like a part-time job.

But, outdoors of getting tons of of channels accessible (on some cable networks), there was little or no development in tv expertise. That is one thing that Apple identified of their September 9 unveiling of Apple TV 4.

On prime of that, in line with an Leisure Software program Affiliation examine, 42% of People play video video games not less than 3 hours a day. I’m certain that many individuals play rather a lot greater than that.

The underside line is that having apps on a TV will develop to be a robust convergence of tv content material, video games and the apps that we use each day (suppose: meals ordering apps, purchasing apps and extra).

…and identical to with the launch of any new platform, the primary publishers to market will often have a bonus.

Roku has dominated the streaming TV {hardware} marketplace for a while. However in line with a latest report, Apple now owns 31% of the market…the bulk share.

Apple TV would possibly simply kill TV as we all know it.

The entire causes talked about above make it a good time to create an Apple TV app.


Now that you simply perceive why you must construct an Apple TV app, let’s do a fast overview on how to construct an app. This isn’t meant to be a complete information to Apple TV app improvement, however if you’re as enthusiastic about this chance as we’re, then you must get began straight away.

If you have already got apps on the App Retailer, then creating an Apple TV model of your app will nonetheless take somewhat work.

Like Apple Watch, Apple TV has its personal model of iOS, known as tvOS. Listed here are some superior Apple TV improvement sources that can assist you get began:

  • Ray Wenderlich – Starting tvOS Improvement with TVML Tutorial
  • Nick Walter – A free 47 minute tutorial video on learn how to get began with tvOS apps
  • Apple – App Programming Information for tvOS

If all you need is to show Youtube / Vimeo movies in your personal branded Apple TV app, try Tappla.

After you have your app able to go, it’s time to promote it…


Earlier than we get to the advertising and marketing suggestions for Apple TV apps, it’s helpful to get an thought of what the brand new interface appears like, in the event you haven’t seen it earlier than. This video from MacRumors does a fantastic job of exhibiting us this new model of Apple TV.

1. Rethink the Huge Display screen Expertise

Merely making a smartphone app smaller, to suit on a smartwatch, doesn’t work.

Take into consideration all these apps that attempted to place keyboards on Android watches.

In the identical method, TV apps shouldn’t simply be larger variations of iPhone or iPad apps, they need to be utterly rethought to maximise the benefits of the TV. There are traits of the gadget that must be taken under consideration, when designing apps for the brand new platform.


For instance, the Airbnb app is a good match for Apple TV. Individuals are used to watching journey reveals on TV and now they will truly ebook a room in these locations.

By offering large, lovely footage that match your complete display screen, customers can get an excellent really feel for what a spot is like and create an emotional connection. Discover how the details about the rental is saved to a minimal and the picture is given precedence.


One other space the place a TV app is ideal, is within the purchasing class. For instance, a TV app like Gilt makes it simpler to see garments up shut, as an alternative of getting to squint on an iPhone, or perhaps a laptop computer.

Rayman Adventures

This is likely one of the first video games that’s accessible on Apple TV. IGN recorded their first impressions of the sport they usually speak about their issues with how the sport would translate from iOS to tvOS.

One factor to notice on this video is the variations between the participant enter on the 2 platforms. Keep in mind to create an onboarding course of that can assist customers rise up and operating rapidly…even when they’ve used different model of your app. Don’t take something without any consideration.

Consumer Expertise

Additionally take into account the consumer expertise when utilizing the Apple TV distant. It’s fairly powerful to enter info with the distant, so corporations like Fb and Twitter are routing knowledge entry to a smartphone, to simplify the signup course of.

You will have to do one thing related together with your app.

Determine learn how to use the big display screen to your benefit and mitigate the disadvantages. It could require some important modifications to your app, however it’s value it.

2. Measure Your Outcomes

Similar to with every other sort of app, analyzing your analytics is an enormous key to your success. Apple has been very sluggish in giving app builders helpful analytics on their apps and their choices have been very fundamental.

Anticipate the identical with Apple TV apps. Subsequently, you should definitely discover a third-party analytics answer.

Many of the large analytics options available on the market ought to have an Apple TV SDK accessible, sooner or later. However alter has been one of many first to supply an answer.

No matter which platform you select, you should definitely have analytics in place earlier than launching your Apple TV app.

3. Adverts Might be Big

Adverts on an Apple TV aren’t solely bodily larger than cellular advertisements, they’re additionally richer and extra interactive. TVs don’t have many of the restrictions that cellular gadgets have, primarily potential bandwidth issues that include cellular knowledge suppliers.

So advertisers are free to create lovely, full-screen, interactive advertisements. This may can help you profit from promoting your apps, in addition to monetizing your apps with (almost certainly) increased changing advertisements.

Think about if individuals might click on on TV commercials throughout the Tremendous Bowl or the World Cup. Commercials for apps, like this one, will develop into way more frequent.

What about 3D video advertisements?

When you presently monetize you app with advertisements, or you will be promoting your organization via Apple TV app advertisements, then advertisements in Apple TV apps can have the potential to make an enormous optimistic affect in your income.

Once more, if you’re one of many first to market, it is possible for you to to reap the benefits of decrease advert prices (for advertisers) and an extra income stream (for app publishers).

Corporations like AppLovin are already testing their Apple TV advertisements SDK with choose companions.

4. Research Apple TV App Retailer Optimization

As with every app, ensuring that your app is found, is an enormous consider in case your app is profitable or not. So far as we all know, many of the finest practices for App Retailer Optimization will apply to Apple TV.

Nevertheless, there are a number of variations:

App Icons

Like every part else on Apple TV, the app icons will likely be larger. They will even be rectangular.

This gives you much more actual property to convey what your app is about. For the primary time, it’s also completely acceptable to make use of textual content in your app icon.


Nevertheless, you must nonetheless persist with the essential rules of icon optimization. Make it possible for there may be one clear focus in your icon and it ought to convey what your app does, except you’re a well-known model.

Keep in mind that all photos are at 1x decision. Subsequently, bear in mind to check your icons on an enormous display screen TV earlier than launch.

Icons should be submitted in two sizes, the larger dimension being 1280 pixels extensive. Additionally pay attention to photos you could want for High Shelf, dynamic content material and different content material areas.

Oh, and don’t overlook about parallax.

To see the Apple specs for Apple TV icons and pictures learn this web page. You will get Photoshop information and way more on their tvOS Obtain web page.

App Previews

That is the half that we’re actually enthusiastic about. We’ve heard that builders might have App Preview movies on Apple TV quickly.

To document video footage out of your app, you will have a USB-C to USB cable and Quicktime in your Mac. Then go to File > New Film Recording in Quicktime.

Click on on the down arrow subsequent to the crimson document button and select Apple TV for each Digital camera and Microphone recording. Then click on on the crimson document button to begin the video seize.

If you’re too busy to create a top quality App Preview video, we are able to do it for you.

Right here is an instance of an Apple TV preview video that we did for SongPop. Apple TV is the right platform for this sport.

Yow will discover out extra in regards to the improvement strategy of SongPop right here.


Screenshots are much more essential on Apple TV. For the reason that picture is so large, you will need to get it proper.

Like app icons, in the event you use low high quality photos, will probably be painfully apparent.

The method for taking screenshots is much like recording movies, outlined above. However as an alternative of hitting the document button, maintain Command-Shift-4, then hit the House Bar.

Your cursor will then flip right into a digital camera icon. Hover over the display screen till the title bar disappears.

Then click on your mouse or trackpad to take the screenshot.


Common Buy

You may make your app common throughout iOS and tvOS, permitting individuals to make one buy and get your app on all their gadgets. To get an entire take a look at the Apple TV necessities, learn: Making ready Your App Submission for the New Apple TV

If you will make a tvOS model of your app, bear in mind to inform your present customers about your new providing. It may be simple to miss this one easy step, however your present consumer base is the very best place to get new Apple TV customers.

5. See What Different Platforms are Doing

There are different platforms that you would be able to additionally examine that can assist you succeed on Apple TV. Finding out platforms like Amazon Echo and Android TV may give you some concepts as to what options to incorporate in your Apple TV apps.

This can be a enjoyable take a look at how one proprietor makes use of his Amazon Echo. There was plenty of criticism round Android TV, but when nothing else, you may see what you shouldn’t be doing.

Remember that these platforms aren’t simply attempting to make your TV extra helpful, they’re most likely step one in the direction of on a regular basis house automation. This may increasingly not assist each app, however the extra you may suppose alongside these strains, the extra seemingly your app will likely be used.


With new gadgets, come new alternatives. We’re enthusiastic about what the longer term holds for Apple TV and the larger function that apps and video will play on house gadgets.

Apple Watch is cool, however Apple TV has the potential to achieve a a lot larger viewers.