So, it’s puzzling why your app rating decreased off abruptly. It is a large concern for all app builders particularly when you think about that greater than 60 % of apps are found by way of the app Store search.
Table of Content
No 1. Critiques and scores
In case your app rating dropped for no obvious purpose, you could wish to test your opinions and scores. As you could already know, opinions and scores play an enormous think about your app rating. It impacts not simply how folks view your app, but in addition your key phrases.
For apps with higher opinions and scores, they have an inclination to rank greater with their focused key phrases. Sadly, when you have numerous dangerous opinions, the app Store would additionally drag down your key phrase rating.
So, be sure you take a while in checking and enhancing your opinions and scores. Reply not simply to optimistic opinions, but in addition the destructive ones. This provides you an opportunity to resolve attainable issues and additional enhance your app.
No 2. Too many advertisements
Whether or not your app is just a interest or it’s a main a part of your small business, all of us wish to earn one thing from it, proper? So, it’s completely comprehensible in case you promote one thing in your app otherwise you place advertisements for monetization.
The issue is that if you add an excessive amount of promotional content material and advertisements, it could actually simply flip off customers. What occurs subsequent is that your customers will begin uninstalling your app, hurting your retention price, and finally your app rating.
Now, don’t get me improper, it’s okay so as to add advertisements or promote one thing by way of your app. In any case, we have now payments to pay. Fortunately, most individuals don’t thoughts a couple of advertisements. Some would even be glad to pay to your app if you’re promoting premium options.
Simply don’t overdo it. Put your self within the footwear of your customers and you must get a common feeling of how a lot advertisements are sufficient.
No 3. Your app isn’t featured anymore
The App Store likes to function nice video games or apps. In case your app was chosen to be featured for the previous few weeks or months, then you must get a sudden inflow of downloads. This results in higher app impressions and rankings.
Whereas getting featured means your visibility could improve, it additionally has a optimistic impact in your key phrases.
The issue is when the App Store stopped that includes your app. Clearly, when this occurs, you gained’t get as many downloads anymore which might result in app rating dropped.
No 4. Utilizing the improper ASO service supplier
ASO could be troublesome to carry out and complex at occasions. In case you are not too aware of ASO and also you strive doing it your self, you could find yourself hurting your key phrase rating as an alternative.
So, on this case, take into account hiring an ASO service supplier. However, be further cautious in selecting the corporate you’re employed with.
When selecting an ASO service supplier, don’t merely depend on their claims. What it’s good to do as an alternative is search for a supplier that has a confirmed ASO monitor report.
Earlier than you rent them, ask what they will do, how they will do it, and why they’re doing it. If you ask questions, you must get a common feeling whether or not that supplier is the best one for you or not.
Don’t let your app rating dropped
You simply learn the these causes your key phrase rating might need dropped. Fortunately, all of those causes could be addressed and solved. Step one is to easily establish them.
As soon as you realize the rationale your app rating dropped within the App Store, you must then have a greater concept of how one can regain the highest spot and proceed getting extra customers and downloads.