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What is popunder ads and how to make a profit on it

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New advert codecs are consistently cornering the market. The longer term lies in simple channels that deliver excessive visitors volumes as rapidly as potential. Popunder visitors may have a excessive potential for cellular campaigns even in 2022. Learn what it’s and how one can make a revenue from it.

Table of Contents

What are popunder adverts?

Popunder adverts are the advert kind that opens in a brand new window behind the consumer’s lively window on a cellular or desktop machine. How does popunder seem? Generally it’s essential to open a web site. Generally the consumer must also click on.

There are additionally popup adverts. This sort seems in a brand new window through the consumer’s session. This format is extra aggressive, particularly on cellular units, whereas popunders are extra delicate and fewer intrusive.


Benefits and downsides of popunder adverts

Earlier than launching a popunder marketing campaign it’s essential to take into consideration all the professionals and cons to be ready for surprises.


  • Popunders are the perfect format for affiliate internet marketing newbies.

You don’t want to arrange creatives on your cellular and desktop campaigns. Use solely touchdown pages to launch a marketing campaign. The training course of is straightforward, and you needn’t take a look at an enormous variety of variables to get information for optimization.

  • Popunder adverts are one of many least expensive advert codecs.

Pops are low-cost as you pay for 1000 impressions instantly. For instance, at RichAds, minimal CPC begins from $1 in Tier 1 and from $0.5 in Tier 2 and three. Have a look at this map to know extra about GEOs you possibly can start with.


  • Popunders are immune to banner blindness.

Banners in the present day will not be vivid as a result of phenomenon referred to as banner blindness. They don’t intervene with the web site look. Additionally, popunders will not be related to traditional adverts. That’s why they give the impression of being actually native. 

  • Popunders are an ideal method to monetize your web site.

Pop adverts don’t spoil the looks of the web site and don’t overload your useful resource with info.

  • Popunder is customized to cellular units.

If you wish to launch adverts for mobiles solely, you possibly can simply make it. The advert community routinely prepares adverts for mobiles, and also you received’t need to take further actions losing your time. Furthermore, you possibly can launch separate campaigns for cellular and desktop to get completely different information and analyze efficiency. 


  • It could be tough to determine the audience.

Pop adverts are appropriate for very broad classes of shoppers. However in advert networks, there is no such thing as a focusing on in keeping with pursuits, age, and so on. that permits narrowing your potential focusing on viewers. 

  • Pop adverts depend upon browsers’ updates and advert blockers.

Browser restrictions battle with all of the advert sorts, and pop adverts will not be an exception. However in the present day, you possibly can nonetheless use popunders as there is no such thing as a express prohibition of it.

  • The share of bot visitors on pop visitors could also be excessive.

In fact, there’s a hearsay about bots on popunder visitors. Within the affiliate internet marketing sphere, virtually all networks have particular anti-bot filters that present 100% high quality visitors.

How to decide on a suggestion for popunder adverts?

Popunder is a peculiar advert kind. You probably have a slender product or enterprise, popunder will hardly work with “chilly” prospects. 

Put together quite simple affords by which customers ought to carry out minimal actions. Listed below are the examples of such actions:

  • subscribe;
  • go away an e mail;
  • obtain one thing;
  • set up an utility.

There are 2 essential guidelines of creating a revenue on popunders:

  • Excessive visitors volumes. 
  • The best angle of method.

What issues the highest verticals on popunders, they could fluctuate from one community to a different. Developments depend upon many components, and it’s higher to ask the supervisor of the platform you’re employed with.

High verticals for popunders

Popunders work with many niches, and prime verticals are very dynamic. For instance, at RichAds advert community, prime verticals are Playing, Visitors Arbitrage, Sweepstakes, Cellular Service Content material, Antiviruses, and Cleaners.


Working from residence makes individuals pay extra consideration to the safety of their computer systems. That’s why prime verticals in 2021 are antiviruses, cleaners, and VPN. 

Additionally, individuals began taking an curiosity in cryptocurrency as the worth for bitcoin elevated not too long ago. Since then, the crypto vertical in affiliate internet marketing has additionally grow to be common. 

Listed below are the highest evergreen verticals for pop visitors:

  • Relationship,
  • Playing,
  • Betting,
  • Grownup,
  • Sweepstakes,
  • Smartlinks.

Promoting with popunders: what it’s best to know

There are 3 secrets and techniques to success on popunders:

  • Easy supply.
  • Quick touchdown web page.
  • Clear CTA button.

launch a popunder marketing campaign and make a revenue from the beginning?

  • Check a number of touchdown pages concurrently to find out a winner.

You have to select a method that may work and do it as rapidly as potential to not waste your funds. A/b testing is the proper scheme. Generally you can too take a look at a bundle: pre-landing web page + touchdown web page. 

  • Launch separate desktop and cellular campaigns.

It’s a lot simpler to optimize cellular and desktop campaigns individually, that’s why we suggest launching separate campaigns for cellular and desktop. Additionally, you’ll lower your expenses as cellular and desktop visitors have completely different prices.


  • Launch campaigns on the perfect  sources from the very begin.

Begin with the perfect sources to skim off with the perfect costs. Ask your supervisor to provide the record of such sources. At RichAds, there’s a Premium Subscribers Checklist Group within the interface. These are sources with the best CR.

  • Use a tracker to optimize successfully.

In case your monitoring device identifies bot visitors, use it to avoid wasting money and time. We suggest establishing a postback as this monitoring technique permits getting as detailed and full statistics as potential.

  • Use auto optimization instruments.

Select promoting networks which have automated instruments. Optimization is a extremely time-consuming course of, particularly in case you have plenty of campaigns. Such instruments will do optimization for you and save your money and time. In case you are an skilled affiliate marketer, this tip is particularly vital.