We have now labored with many consumers through the years to create app movies that assist them get extra downloads and improve their income. In working with these folks, we see widespread errors once they first come to us with video concepts.
Table of Content
There may be nothing mistaken with this, it’s merely human nature to make these errors. On this publish, I’ll share with you the highest two ignored video components that your app advertising video will need to have.
1. Win 5 Second Battles
The primary 5 seconds of your video are tremendous necessary as a result of it would decide if the particular person will preserve watching or search for one among your opponents. However that’s not all…
You wish to win the subsequent 5 seconds…
…and the 5 seconds after that.
So preserve your video shifting and attention-grabbing. Put the very best advantages of your app first as a result of realistically, folks will in all probability solely watch a part of your video, earlier than deciding to obtain your app or not.
On the identical time, don’t attempt to cram each single characteristic of your app into your video. Stick with the highest three or 4 advantages and know when to cease.
Much less is commonly extra…
2. Know Your Platform
You in all probability wouldn’t stroll round in public sporting an additional massive t-shirt when you truly put on a small…proper? The identical goes for app advertising movies.
Why would you utilize the identical video for AppleTV and Instagram? Their measurement necessities are completely completely different.
Textual content and particulars that you just would possibly have the ability to see simply on Apple TV, in all probability gained’t be as readable on smaller gadgets. The identical goes for logos and photos.
As well as, the video content material that does properly on the Google Play Retailer in all probability gained’t do fairly as properly on Instagram as a result of customers are in search of various things. Instagram is extra about exhibiting life (how folks use your app), when you wish to spotlight the very best options of your app on Google Play.
One platform that you need to pay specific consideration to is the Apple App Retailer. They’ve strict necessities, on the subject of what you’ll be able to have in your video. Get the whole particulars right here.
Regardless in case you are working in your first app promo video, or your fifth, I hope that the following tips will enable you create app advertising movies that entertain, educate and most significantly…get downloads.