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LinkedIn Launches New Freelancer Connection Tools to Lean into the Gig Economy

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LinkedIn hopes to offer extra alternatives for freelancers by increasing its service market. That is principally primarily based on the “service” listing of its archives, aiming to higher join the model with freelancers.

LinkedIn launched an preliminary beta check of its Companies Market again in February, and it’s since grown to 2 million customers within the check pool. Now, LinkedIn will increase the choices globally, offering extra methods to facilitate freelancer discovery and connection and maximize alternative.


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As you may see within the above photos, with LinkedIn’s newest additions, customers that add a Companies itemizing to their profile can now profit from the superior discovery, with new suggestion instruments, search filters, and extra that can assist enterprise homeowners hone in on what they want from freelance suppliers.

LinkedIn’s additionally streamlined its freelancer connection course of by making it so that after anyone discovers your service web page, they will instantly ship a request for providers without having to attach or observe you.

Which is a major enchancment, that can basically open up its freelance listings to a wider viewers, and facilitate extra linked by way of the instrument.

Along with this, LinkedIn’s additionally added a brand new dashboard for service suppliers to assist them hold tabs on their numerous queries and requests:

While you create a service web page, you’ll now have a dashboard to handle mission requests and messages all proper from LinkedIn. No must handle completely different communication channels. And, we’ll ship you notifications if new requests or messages are available in.”

The brand new dashboard may even embrace a ‘Critiques standing’ ingredient, the place customers will be capable to handle the shopper critiques which might be featured on their providers web page.

The replace is one in every of a number of new job connection options introduced by LinkedIn, which can be seeking to facilitate extra versatile work settings in job queries, by way of new ‘Distant’, ‘Hybrid’ and ‘On-site’ filters inside the it is Job Search and Open to Work options, whereas it’s additionally including new firm web page summaries for job seekers to offer extra perception into workforce insurance policies (together with vaccination necessities and different return to workplace data).

Amid evolving rules round COVID restrictions, and the gradual shift again to the workplace, the brand new filters will make it simpler to speak private preferences, whereas additionally understanding the precise necessities of every office.

And LinkedIn clearly stands to learn from the constructing financial restoration. In one other put up on the LinkedIn Engineering weblog, the platform stories that:

Job transitions are up 50% yr over yr, and as extra candidates are in search of new positions, we’re seeing a record-setting variety of open jobs on LinkedIn. Distant jobs are additionally changing into extra prevalent, with 1 in 8 U.S. jobs on LinkedIn now being distant, a rise over the earlier ratio of 1 in 67 seen in March 2020.”

That’s loads of exercise, and loads of change inside the broader workforce, which LinkedIn is seeking to faucet into with these new updates, as a way to cater to as many alternatives as it could.

Furthering this, LinkedIn’s additionally seeking to present extra steerage for job seekers by way of a profession summit on October twenty seventh, by which LinkedIn Studying instructors will define suggestions and approaches for profession transformation.

“The Profession Summit brings collectively profession consultants for a day of recommitment to the factor that is going to get us to the place we wish to go – studying new expertise. With occasions starting from managing your profession with a goal to growing a aspect hustle, you may attend all of them, or decide and select those which might be most related to you. Be part of dwell and produce your questions, or watch afterward at your comfort.”

Given the breadth of profession change taking place, it is smart for LinkedIn to faucet into these shifts, because it appears to be like to maximise alternative, and join extra customers to the careers that finest swimsuit their pursuits.