App Rating for Android & iOS

Apps & Games Ratings on Google Play & iOS Store: Supplier, Strategies, Tech and Industry News.

iOS 14.5+: iOS 15 and the latest updates

ios app ratings

The massive modifications to attribution and monitoring of post-install occasions on iOS got here with the announcement of iOS 14 and the discharge of iOS 14.5 and ATT. And whereas it was not practically as industry-defining as its predecessor, iOS 15 (launched in September 2021) introduced a couple of key modifications and additional developments in Apple’s steps towards additional consumer privateness.


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As of launch, copies of “profitable” SKAdNetwork postbacks (the attribution name when an app set up happens) may also now be despatched to builders, not solely to advert networks. This transformation was welcomed by the {industry} and understood to be offering builders with extra transparency over their information, giving entry from set up to post-install.

Mail Privateness Safety was additionally rolled out, a characteristic that permits Apple Mail customers to cover their IP handle and site, and to anonymize the monitoring of electronic mail opens. If these choices are toggled on, entry to data like electronic mail opens is not out there to entrepreneurs. Cover My E mail is one other privacy-related characteristic that can permit customers to masks their electronic mail with a generated one when finishing any on-line type.

Aimed toward serving to to enhance UA methods and marketing campaign efficiency, one other fascinating iOS 15 characteristic is Customized Product Pages and Product Web page Optimization. Entrepreneurs and builders create customized pages on the app retailer that may be focused and optimized for as much as 35 particular person consumer segments after which linked to related UA campaigns.