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How to promote your mobile app: The Complete Guide

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If you’re caught up with the headline, you are most likely pondering in your first app promotion in fiercely aggressive panorama. In 2017 the overall quantity of apps in App Retailer and Google Play went over 5M. This truth signifies that now app builders mustn’t solely construct an excellent product or simplify folks’s lives, but additionally stand out from the bunch of tons of of comparable apps.


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Having confronted numerous app promotion challenges, Epom Advert Company crew outlined a typical sample of the app success. It has nothing to do with the miraculous in a single day successes, however might be a helpful long-term technique framework to your app promotion. Prepared?

Earlier than you begin…

After getting all app improvement and associated issues carried out, ask your self: How folks learn about my product?

We could say you have determined to open a well being meals retailer. You spent months sorting every part out and at last opened the door to the guests. The primary working day is sort of over and there are solely ten clients who entered the store after noticing you handing out 30% OFF flyers close to balloon-decorated show-case. There’s not one thing you have anticipated, proper?

Launching an internet product is similar to offline entrepreneurship. The truth that your app is on the market in App Retailer, Google Play or another distribution platform does not assure folks will simply discover it. The very subsequent factor it’s essential do is ask your self: find out how to get the viewers?

To start out driving your first customers, outline a long-term advertising and marketing technique. The place will your online business be in 3, 6 or 12 months? The clearer your product imaginative and prescient is the higher possibilities of your app success are.

Have you learnt your customers? Which apps do they spend most of their digital lives in? Which of their issues your app is fixing? What worth brings your app to consumer’s life?

You’ve got answered these questions earlier than constructing your app. However you may by no means be too thorough in relation to your app promotion. Double-checking may show to be very helpful in getting your app in entrance of the precise viewers. The common quantity of apps used each day floats between 9 and 12. It is a terrific problem to grow to be one among these apps, so be able to struggle to your app’s life.

App retailer promotion: get the advantages and bounce over pitfalls


When your promotional technique is prepared, make the subsequent step and add your app to the completely different app shops. Often app builders begin with Google Play and Apple shops. Distribution via App Retailer will price you $ 90 per 30 days. Google Play expenses builders with solely $ 25 registration price and takes 30% of the listing value for all gross sales. Discover that together with unlocking entry to hundreds of thousands of Android and Apple gadgets you’ll have to stand out from 3.3M apps in Google Play and greater than 2.2M apps in App Retailer.

Try this listing of worthy options to Google Play and App Retailer: listed below are over 300 app retailer environments which distribute apps in numerous international locations and niches. Making an attempt out Amazon Appstore, GetJar, Appolicious, or another associated platform may carry excellent outcomes to your advertising and marketing marketing campaign.

Earlier than selecting up an app retailer, think about the areas you’d wish to cowl. If you’re going to come into the Chinese language market, your key channels of promotion ought to embrace TencentMyApp, 360 Cell Assistant, Xiaomi App Retailer, or Wandoujia.


Key phrases play an important function if you wish to make your app simple to search out after essentially the most related search requests. Commit sufficient time to including best-targeted and associated key phrases to your app profile. Wrap your thoughts across the phrases you’d sort in a search field whereas on the lookout for the apps like yours. Tagging dozens of barely associated phrases is a superfluous work.

Helpful providers: SearchMan for gathering and search of the very best relevant key phrases.


App description is admittedly essential by way of app retailer optimisation and consumer expertise. Inform the app retailer guests what your app is about and spotlight its predominant capabilities. The identical strategy must be utilized to the icon design. Attempt to make it easy, memorable and classy. Take into consideration Twitter, Fb or Pinterest icons, easy and engaging on the similar time. Dashing screenshots may also be a powerful level to your profile. Customers usually tend to set up an app once they already know what to anticipate from the interface and design.


Excessive charges and opinions out of your customers will assist your app to whip as much as the primary positions of the charts. Kindly ask your viewers to price your app or to spend a couple of minutes writing a brief evaluation to your product. Offering them with extra worth like unlocking new content material or digital lives will improve your probabilities to get high quality suggestions. Getting rating within the app retailer may also pull your rating up in cellular search.

Mobile Promoting Businesses

One more efficient-proven channel for consumer acquisition and driving app downloads are cellular promoting businesses. The newest strengthen your model consciousness and do product promotion via cellular gadgets. The most effective factor about partnership with such corporations is that they assume all of the promotion problem and offer you time for doing bona fide work in your app.

Earlier than contacting any cellular advert businesses, think about in your advertisements. Creatives are the essential a part of your promoting marketing campaign and a face of your model. In case you aren’t prepared to dwell on these items, ask your cellular advert company to recommendation or create distinctive advertisements with excessive efficiency to your advert marketing campaign particularly. The overwhelming majority of advert businesses cost a further price for creating high-performing advertisements, however typically yow will discover a very devoted corporations, who do it without cost. As an example, Epom Advert Company have net designers crew who builds banners, touchdown pages, native or different advert items for every type of merchandise and types.