On this submit we’ll take a deeper look into App Store Optimization for Google Play Store, and see how you can optimize an important ASO textual fields: the title, the brief description and the lengthy description. These fields could be modified simply within the Google Play Console, so everybody can (and may) begin optimizing them proper now!
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Title & Description: Key ASO components in Google Play Store Search
The App Store Optimization course of may be very completely different for iOS and for Android apps. The shops are completely different and so are the principles in every of them – however the purpose is at all times the identical: to make your apps stand out among the many others, to spice up their visibility, to enhance their conversion charge, and to get extra app installs.
After having performed an intensive key phrase analysis and having your key phrase rankings objectives discovered, it’s time to add them to your textual on-metadata fields (the set of things that, equally to the web optimization on-page components, fall beneath the direct management of the developer).
The title, the brief description, and the lengthy description will turn out to be your finest instruments for enhancing key phrase rankings, however they’re additionally affecting the conversion charge to put in, so the secret’s to maintain these textual parts extraordinarily engaging and changing for the customers that come to see your Play Store itemizing.
optimize the title
Google Play Store’s title is among the first ingredient that’s seen on the shop itemizing, and it permits to incorporate as much as 50 characters. One of the best follow is to maintain your model identify brief, and embody 3-4 of your most vital key phrases alongside the model identify. This manner, your title can be appearing as an ASO instrument that improves your rankings for the key phrases included in it.
A mannequin for an ideal title within the Google Play Store appears like this: Model Identify + Key phrases, or Key phrases + Model Identify.
You will need to use the utmost area of fifty characters to optimize your title, but additionally to not make it too “spammy” – for instance, the app under has included very helpful key phrases, however the identical key phrases are repeated twice and the model identify “will get misplaced” between all of the key phrases. This may confuse the customers and, consequently, lower the conversion charge.
As a substitute, an excellent title would come with each model identify and key phrases that convey the important thing functionalities and the duties that an app can carry out, and delivers a transparent message in regards to the goal. For instance, Duolingo does this rather well:
A fantastic concept is so as to add emoji in your title – it helps to catch the customers’ consideration and to enhance the conversion charge However, watch out, you gained’t be capable to run Google Advertisements UAC campaigns if Google detects an emoji within the title of your app / recreation.
optimize the brief description
Quick Description is an 80-characters area that’s proven to the customers within the itemizing and might then be expanded to see the complete description. Being concise, the brief description ought to spotlight one of the best options of your app to persuade the person and to extend the conversion charge. On the similar time, it ought to embody vital key phrases that you really want your app to rank for in Google Play search.
As within the different textual fields on Google Play Store, you’ll be able to embody some emoji to your brief description to make it extra engaging.
To be able to see the brief descriptions of different apps on Google Play out of your desktop browser, you should use this free extension (made with ❤️).
optimize the lengthy description for ASO on Google Play
The lengthy description on Google Play Store can embody as much as 4.000 characters. Use them to offer an intensive, but clear and structured description of your app’s options and goal.
Embrace your key phrases a number of instances, particularly within the first and final traces of textual content, to assist Google Play rank your app for these key phrases, and add some extra in the remainder of the textual content. Write briefly paragraphs, use bullet factors and wealthy formatting to offer a construction to your textual content, and take advantage of the entire accessible characters to get an ideal lengthy description.
Within the instance under, Memrise combines a number of the biggest techniques for his or her lengthy description: utilizing wealthy formatting and bullet factors to prepare textual content; together with emoji within the textual content, mentioning the awards, offering hyperlinks to social media pages, together with a call-to-action.
On-metadata optimization of different textual fields on Google Play Store
The title, brief and lengthy descriptions are an important parts within the ASO for Search and Conversion Price of cell apps, however there are another fields that may assist enhance visibility and key phrase rankings.
For instance, the developer identify can embody a number of key phrases to assist your app rank and be discovered by the customers:
The URL (bundle) may embody some key phrases – learn our case research in regards to the impact that it could possibly have on key phrases rankings.
Optimizing the principle textual parts of a Google Play Store itemizing –the title, the brief description & the lengthy description– is the primary important step of your ASO technique, because it impacts each key phrase rankings and the conversion charge to put in. The final piece of recommendation can be to revamp your key phrases and alter the textual on-metadata accordingly, to maintain up with the adjustments available in the market and to beat the competitors.
Keep tuned for extra suggestions for ASO of your apps on Google Play Store!