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ASO pre-optimization for Himalaya

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Earlier than the ASO optimization, Himalaya app’s itemizing already had some related key phrases, comparable to “programs” and “tales”, each in Google Play and App Retailer, so we weren’t ranging from scratch.


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Within the case of Google Play, nearly all of the obtainable house was used within the textual content fields, profiting from many of the characters obtainable within the Title and Quick Description. Nevertheless, it had room for enchancment particularly within the lengthy description, because it was not optimized when it comes to key phrase density and characters used.

On the App Retailer, though the App Identify used an necessary high-traffic key phrase comparable to “audio”, it didn’t take full benefit of the obtainable house, leaving room for enchancment so as to add extra related key phrases with visitors.

Take into account that an ASO optimization can’t be an remoted case. It’s essential to preserve optimizing and adapting the itemizing over time, based mostly on the outcomes obtained, the modifications within the shops, the customers’ search habits and the competitors.

Basically, Himalaya’s app had room for enchancment, particularly within the descriptions of each the App Retailer and Google Play. Each shops provide sufficient house so as to add the key phrases for which we would like our app to be positioned, so we should profit from this house. Beneath are the character limits outlined by each shops.

App Retailer

  • App Identify: 30 characters
  • Subtitle: 30 characters
  • Key phrases area: 100 characters

Google Play

  • New Tips! Title: 30 characters
  • Quick Description: 80 characters
  • Lengthy Description: 4.000 characters

The App Identify on the App Retailer and the Title on Google Play are the fields which have probably the most weight when it comes to ASO and that’s the place it’s important to add crucial key phrases for which we wish to get visibility and place. The lengthy description is barely listed in Google Play, providing 4.000 characters extra to work with key phrases.